Gofer Fans,
I am sad to announce Gofer Fairfield has sold its last cone. Unfortunately we had to shut down the location. It was a risky move opening in a town so far from our existing customers in Greenwich, Stamford and Darien, but a chance we were willing to take. We were however unable to gain enough new customers in our two seasons there to continue on for a third. We also underestimated the demand for Frozen Yogurt despite the fact that our Gofer Lite is actually more healthy for you.
While Gofer Fairfield was off to a great start, soon afterwards four other yogurt shops decided to open in town, saturating the market with by our count nine or ten options for just 60,000 people, about four shops too many. We are addressing this new frozen yogurt demand and will be expanding this product offering in our other shops in the near future. We apologize to our new friends that became fans of Gofer in the Town of Fairfield. We hope you take an occasional ride to our other shops when you feel the need to treat yourself.
Lastly, I would like to thank our many crew members and the Kleban Family for believing in us and allowing Gofer the opportunity to open in town.
Sincerely,
Jay Ragusa
PresidentGofer Ice Cream LLC
I am sad to announce Gofer Fairfield has sold its last cone. Unfortunately we had to shut down the location. It was a risky move opening in a town so far from our existing customers in Greenwich, Stamford and Darien, but a chance we were willing to take. We were however unable to gain enough new customers in our two seasons there to continue on for a third. We also underestimated the demand for Frozen Yogurt despite the fact that our Gofer Lite is actually more healthy for you.
While Gofer Fairfield was off to a great start, soon afterwards four other yogurt shops decided to open in town, saturating the market with by our count nine or ten options for just 60,000 people, about four shops too many. We are addressing this new frozen yogurt demand and will be expanding this product offering in our other shops in the near future. We apologize to our new friends that became fans of Gofer in the Town of Fairfield. We hope you take an occasional ride to our other shops when you feel the need to treat yourself.
Lastly, I would like to thank our many crew members and the Kleban Family for believing in us and allowing Gofer the opportunity to open in town.
Sincerely,
Jay Ragusa
PresidentGofer Ice Cream LLC
