The Happiness Formula

The Happiness Formula

A few months ago I found myself in an audience listening to some thoughts from Dr. Deepak Chopra. I knew he was as a Doctor as well as an author and a global influencer, but to this point I had never read his books or had any opportunity to listen to what he had to say. He has spent many years studying the idea of happiness and on this day he laid out a very simple formula that has stuck with me and I felt this Thanksgiving Day would be a good time to share it.

Why does anybody do anything? Regardless of the initial answer, if you keep asking a person this question the answer inevitable comes to the statement that they want to be happy. Happiness is the goal of all goals. Upon studying this Dr. Chopra has found a simple formula for happiness that he shared with us on that day.

H=S+C+V

H is of course Happiness or our Happiness level.
S= Set Point. Do you see a problem or opportunity? Is the glass half full or half empty? This set point or mind set is determined during the first few years of life. As young children we mirror our environment growing up. We are programmed to see the world a certain way. The good news is that we can change this set point if we begin to question and challenge our beliefs.
C= Conditions of living. Do you have enough of the basics needs in life? Enough to fill your basic desires including material needs? This is understandably a major factor in happiness.
V= Voluntary actions that we take each day. The choices we make are comprised of two different types. The first is purely for personal pleasure. Examples include a glass of wine, a movie with friends, or picking up a new car. This type of action leads to happiness that is very fleeting. It's short term benefits are usually only good until the next action. The second type is the more lasting kind, the part which gives meaning to your life. Here the key is benefiting your happiness by performing voluntary actions that help others. If you want to feel happy fast, just do something to make somebody else happy. You see the happiness is immediately returned to you and its in the form of lasting happiness. Give it a try.

I believe this simple formula is great to examine every once and a while. Today is a great day to reflect on this formula and how it relates to your life. Remember you can control your happiness by examining your situation re-evaluating your mindset and increasing your voluntary acts that benefit others to ultimately increase your own happiness.
Have a HAPPY Thanksgiving!

--
Jay Ragusa
Gofer Ice Cream LLC
www.GoferIceCream.com

Farewell Fairfield

Gofer Fans,
I am sad to announce Gofer Fairfield has sold its last cone. Unfortunately we had to shut down the location. It was a risky move opening in a town so far from our existing customers in Greenwich, Stamford and Darien, but a chance we were willing to take. We were however unable to gain enough new customers in our two seasons there to continue on for a third. We also underestimated the demand for Frozen Yogurt despite the fact that our Gofer Lite is actually more healthy for you.

While Gofer Fairfield was off to a great start, soon afterwards four other yogurt shops decided to open in town, saturating the market with by our count nine or ten options for just 60,000 people, about four shops too many. We are addressing this new frozen yogurt demand and will be expanding this product offering in our other shops in the near future. We apologize to our new friends that became fans of Gofer in the Town of Fairfield. We hope you take an occasional ride to our other shops when you feel the need to treat yourself.
Lastly, I would like to thank our many crew members and the Kleban Family for believing in us and allowing Gofer the opportunity to open in town.

Sincerely,



Jay Ragusa
PresidentGofer Ice Cream LLC

Kilowatts to Kindness Event DARIEN

Join us Saturday Sept 10th at our Darien shop from 2-4pm. Come learn about a program where you can help CT FoodBank each month with very little effort and no cash out of your pocket!
We hope to have music and 50% of all sales during the event will be donated to CT Food Bank.

Gofer Wins Best of the Gold Coast Again!

Thanks to the fans for voting for us in the reader poll and selecting Gofer as the Best Ice Cream in Fairfield County. We have now won this award four of the seven years its been running. Thanks to the hardworking staff and the many, many fans of the company. There are many, many, many other shops in the towns we operate and we are so happy we remain a top pick each year! This is significant because despite editors picks and other competitions where advertisers win this is a true write in poll.

We pledge to continue to work hard to stay on top.

Gofer Management

Kilowatts To Kindness Kick Off

We are proud to host an ice cream social to benefit Connecticut Food Bank. We will feature Music by Kristin Errett and 50% of the all ice cream sale proceeds will go directly to CT Food Bank. We will have some green vendors and face painting for the kids. This is an important event as we will be kicking off our sponsorship of CT Food Bank's North American Power Fundraiser.

Join us June 26th 2pm-4pm
Gofer Ice Cream Fairfield
1241 Post Road

Yogurt Flavor of the Week

Gofer Darien is now serving 10 flavors of fat free frozen yogurt. We have a variety of flavor twists added to our Vanilla Yogurt and a flavor of the week. This week is JAVA Flavor come in for a taste. 1020 Post Road Darien. Let us know what flavor you want in the future.

Gofer teams with the CT Food Bank

We are happy to be working with the CT Food Bank as our number one sponsored cause this year. We will be raising funds for this group in several different ways including through our new energy programs (details to follow)

Look for Team Gofer Ice Cream on the donations team page:

Join us at the Bridgeport Walk May 15th.

Yogurt Returns to Darien

This spring we have re-introduced Fat Free Frozen Yogurt in our Darien shop. We have ten flavors including a flavor of the week. This week we have the featured flavor of Almond Nut. Contact us with your suggestions on-line or through the in store feed back box.

Gofer on Bizz Buzz TV.com

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Gofer @ SOUND TIGERS HOST ST. BALDRICK'S DAY SUNDAY

Join Gofer on Sunday April 10 3pm at this awesome event at Harbor Yard for free Gofer Bucks and to join our all new Club Gofer.

Walk with Team Gofer Ice Cream

We will be walking at the MS Walk on April 3rd in Westport CT Join us!

Best of the Gold Coast 2011

Don't forget to vote for us. We have won this in the past several times. Voting is not all online so we need every vote we can get! Thanks

MDA Summer Camp Fund

Once again the Gofer Fans were able to help us donate by buying Shamrocks in all the shops.
We will be sending $300 to the MDA ConnectiKids Fund!
Good job

Bridgeport to re-open soon!

March 21 will mark the re-opening of Gofer Bridgeport. 1019 Main Street Down-town across from the Holiday Inn. - If your name is Stewart or Sara come in that day for your free cone! Spread the word....

MDA Shamrocks on Sale

Help us with our annual tradition of sending kids to summer camp.
Stop into any Gofer shop and buy a shamrock to post in the shop from now until March 17th. All funds as usual will go to MDA Kids fund.

Gofer Day

The First Annual Gofer Day was held on Feb 2nd on the Gofer's cousin, the groundhog's big day. We feel this is a great time to start an annual tradition and what better day to pick? Really?

Dispite the snow and ice on the ground this year many families turned out. Each party was able to flip a special Gofer Coin to see if they would win a free ice cream. Because everybody wins on Gofer Day those that didn't call it right still walked away with a Gofer Buck good for a future trip to Gofer Ice Cream.

Word came during the day that cousin Phil had in fact not seen his shadow, which means the start of Spring is just around the bend.

Pictured to the left are Fiona and Eamonm in the Gofer Darien Shop after a winning flip.